Steve Allen recommended the study of general semantics in his book, Dumbth: And 81 Ways to Make Americans Smarter; he attended an Institute seminar in 1961.
Richard Bandler and John Grinder, authors of The Structure of Magic and co-founders of Neuro-Linguistic Programming (NLP), acknowledged taking the term and many of their principles from Korzybski's Science and Sanity.
William S. Burroughs, author of Naked Lunch, attended a seminar with Korzybski in 1939.
Stuart Chase, noted economist and writer, wrote the first 'popularization' of general semantics, The Tyranny of Words; in a national magazine article noting the most influential developments of the first half of the 20th century, Chase included Science and Sanity as one of the top three books.
Albert Ellis, Ph.D., noted psychologist, originator of Rational-Emotive Behavior Therapy (REBT), cited Korzybski's work in books he authored such as A Guide to Rational Living, Reason and Emotion in Psychotherapy and How to Live With A "Neurotic". Dr. Ellis also wrote the Foreword to the most recent explication of general semantics, Drive Yourself Sane!, by Susan and Bruce Kodish.
David Fairchild, son-in-law to Alexander Graham Bell, plant explorer and introducer in the early 20th century, who established the Fairchild Tropical Gardens in Florida, was named an Honorary Trustee of the Institute by Korzybski, whom he had met in the 1920's in Washington, D.C. (http://www.ftg.org/resource/n_history.html).
Al Fleishman, co-founder of the Fleishman-Hillard public relations firm based in St. Louis, MO, studied general semantics and wrote several books and pamphlets about how to apply GS principles to the challenging communications environment with inner-city youth gangs in Dialog with a Street Fighter.
Buckminster Fuller taught at Institute seminars in the 1950s as a guest lecturer.
Dave Garroway, original host of NBC's Today show, wrote at least one nationally-distributed article about general semantics and moderated the 1963 International Conference on General Semantics in New York City.
Michael J. Gelb, author of How To Think Like Leonardo da Vinci, includes a book on general semantics (Drive Yourself Sane) in his Recommended Reading bibliography.
S.I. Hayakawa, former President of San Francisco St. College in the '60s, then U.S. Senator from California in the '70s, authored many books and articles dealing with language and semantics, including Language In Thought and Action, a Book of the Month selection in 1941. He was instrumental in forming the International Society for General Semantics and served as editor of ETC: A Review of General Semantics, from 1943-1977.
Robert A. Heinlein, author of dozens of science fiction books such as the classic Stranger in a Strange Land, attended two seminars with Korzybski and includes much of the general semantics orientations in his work.
Alfred Hitchcock is said to have been interested in general semantics, including a reference to it in The Birds; the Tippi Hedren character, Melanie, states, "And on Tuesdays, I take a course in General Semantics at Berkeley …"
Wendell Johnson, Ph.D., for whom the Speech and Hearing Center at the University of Iowa is now named, noted researcher in stutterering, authored People In Quandaries, Because I Stutter, and Your Most Enchanted Listener. People In Quandaries has been used as not only as a textbook for English and general semantics courses, but also as an undergraduate psychology text.
Irving J. Lee, Ph.D., professor of speech at Northwestern University in the '30s and '40s, did extensive consulting work with the police department in Chicago and several corporations concerning communications and prejudice; he authored Language Habits in Human Affairs as a GS textbook, and edited a collection of articles representative of The Language of Wisdom and Folly.
Robert MacNeil, noted journalist, author and television commentator on the PBS MacNeil-Lehrer News Hour, wrote the Introduction to the Fifth Edition of Hayakawa's Language in Thought and Action.
Lou Marinoff, Ph.D., author of Plato, Not Prozac!, who presented the 50th annual Alfred Korzybski Memorial Lecture at the Yale Club in New York City in November 2001 and cited Korzybski's work as an influence.
Abraham Maslow, psychologist and author of Motivation and Personality, Toward a Psychology of Being, also lectured at Institute seminars and special programs in the 1950s (in the archives, we have a photo from 1955 of a seminar class with both Maslow and Buckminster Fuller).
Neil Postman, the late Paulette Goddard Professor of Media Ecology at New York University's Steinhardt School of Education and former Chair of the Department of Culture and Communication, author of 17 books on education and culture, served as Editor of ETC: A Review of General Semantics, from 1977 to 1986.
Allen Walker Read, the renowned American lexicographer, author of Classic American Graffiti (http://www.xrefer.com/entry/443597) and other scholarly volumes regarding how words and names came into use.
Christopher Sheldon, the courageous sailing captain and teacher whose tragic true story was recounted in the movie White Squall, was an active Trustee with the Institute of General Semantics from the mid-1950s until his death in 2002.
Robin Skynner, British physician and co-author with John Cleese, of Families: And How to Survive Them, and Life: And How to Survive It, attended the 1947 seminar-workshop with Korzybski and published several articles dealing with general semantics and psychology immediately afterward.
Alvin Toffler, author and futurist, addressed the general semantics conference at Yale University in 1988 and provided the introduction to a book of collected articles about general semantics, Thinking and Living Skills.
Robert Anton Wilson, a contemporary popular science fiction writer (The Illuminatus Trilogy, Schroedinger's Cat) attended two Institute seminars in the late 1950s and embraces an extensional orientation in his work.
